Purposes and Principles - Korea Tourism Organization

Korean Tourism Organization (KTO), developing most economic and effective strategies to travel to and to accommodate in Korea for visitors all over the world, contributes to the formation of creative and sustainable tourism industry in Korea, thanks to its more than fifty years experience.

KTO Israel Office, as an active part of this organization, follows the aims and principles developed and implemented by KTO in order to publicize Korean tourism and to support travel solutions in individual and institutional levels.

In the light of Korea’s deeply rooted traditions and settled institutional culture, KTO Israel Office adopts the principles of honesty, openness, and foresightedness to create a win-win situation for all parties, from individual tourists to tour operators and travel agencies.