Prettier With Korean Make-up  - Korea Tourism Organization
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Along with fashion, Korean cosmetics has pioneered today’s Korean beauty trend that has spread worldwide. From basic skincare lines known to be the secret to flawless skin, to colorful long-lasting make-up, these brands have it all. 

Especially popular among young tourists are the more affordable brands like ETUDE HOUSE, which appeals to the “princessy, pretty in pink” younger audience, THE FACE SHOP, which focuses more on its basic skincare line with ingredients from nature, MISSHA, which gained worldwide popularity through its BB cream, and TONYMOLY, which leads the fun and street chic urban make-up trend. There are also brands like Moonshot by YG Entertainment, which represents K-pop stars like Big Bang, that aim for individuality and uniqueness. Many of these brands are clustered in shopping areas like Myeong-dong, Hongdae (Hongik Univ. area) and Garosu-gil. 

Flagship stores offer various experience programs for visitors to enjoy. Operated by Dr. Jart+, a brand created by dermatologist especially for those with sensitive skin, Filter Space in Seoul on Garosu-gil prescribes cosmetics and exercise programs according to your skin problems. Innisfree, a brand made from the pristine nature of Jejudo Island, operates Innisfree Flagship Store in Myeong-dong. This is a cafe+VR Experience Zone that offer luggage storage for free! And for a more customized product line, there is Laneige, one of the most popular Korean brands. At LANEIGE Flagship Store in Myeong-dong you can make your very own moisturizer and two-toned lip balm (online reservation required.). 

1. ETUDE HOUSE (Myeong-dong #1)   
35-1, Myeongdong 8-gil, Jung-gu, Seul 
www.etude.co.kr 

2. THE FACE SHOP (Myeong-dong #1) 
29, Myeongdong-gil, Jung-gu, Seul 
www.thefaceshop.com 

3. MISSHA (Myeong-dong #1) 
11, Myeongdong-gil, Jung-gu, Seul 
missha.beautynet.co.kr 

4. TONYMOLY (Myeong-dong #1) 
43-1, Myeongdong 8-gil, Jung-gu, Seul 
www.etonymoly.com 

5. Moonshot (Flagship Store Myeong-dong
8, Myeongdong 4-gil, Jung-gu, Seul 
www.moonshot-cosmetics.com 

6. Filter Space in Seoul 
46, Dosan-daero 11-gil, Gangnam-gu, Seul 
www.drjart.com 

7. Innisfree (Flagship Store Myeong-dong
13, Myeongdong-gil, Jung-gu, Seul 
www.innisfree.com 

8. LANEIGE (Flagship Store Myeong-dong
8, Myeongdong-gil, Jung-gu, Seul 
www.laneige.com 

TIP 

Relaxing Spa & Jjimjilbang 
When traveling, you should always go to a spa to relax and recharge. Not only will it help you sleep better, you'll feel much better the next day, more relaxed and more energetic. Spa Lei near Garosu-gil is a 24-hour women-only jjimjilbang (Korean-style sauna+bathhouse). The sea water here uses purified water from the Yellow Sea. Sulwhasoo is a popular brand known for using traditional Korean herbs, and the spa at its Flagship Store offers back scrubs using a special ginseng scrubbing product, and a leg care program for tired travelers. These services are popular even among tourists traveling on a tight schedule. 

1. Spa Lei (jjimjilbang)              
5, Sangnam-daero 107-gil,
Seocho-gu, Seul         

+82-2-545-4002 

2. Sulwhasoo
18, Dosan-daero 47-gil, Gangnam-gu, Seul 
+82-2-541-9272 
www.sulwhasoo.com 

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