CI - Korea Tourism Organization
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KOREA TOURISM ORGANIZATION

SYMBOL MARK

· The "ㅎ" is a character in the Korean language, and it symbolizes a person with open arms.
· The lively colors symbolize KTO's active and innovative energy.
· The top circle symbolizes the globe, which stands for KTO's activities in promoting Korea to the world. The open arms symbolize a welcoming of Korea, and the large bottom circle symbolizes harmony and eternity.

 

SYMBOL MARK_PRIMARY COLOR

This symbol of KTO plays a key role in representing and promoting the image and awareness of the corporation in various forms of media. It is therefore important that the colors and forms comply with general CI guidelines. There is a minimum size guideline on the symbol in consideration of reproducibility in its genuine form, which application in principle. However, for larger size applications where printing by a computer is not practical, the symbol should carefully follow the grid guideline shown on the left.

 

SYMBOL MARK_SECONDARY COLOR

A secondary color scheme is suggested for applications requiring a variation to the original. Compliance with the CI guideline on this secondary symbol is also important for consistency. There is a minimum size guideline for the symbol when considering the reproducibility of its genuine form. Such measures should also be respected. However, for larger size applications where printing by a computer is not practical, the symbol should carefully follow the grid guideline shown on the left.

 

SIGNATURE_ENGLISH




The English signature of the KTO is a key component of the organization's CI for use in all forms of media. Therefore, it is important that the combinations, colors and proportions comply with general CI guidelines. For mediums where the English signature is used as the main and supported by a Korean signature, "Signature_English 2" should be used. There is also a minimum size guideline on the English signature of KTO in consideration of their readability and reproducibility, which should also be respected. A CD-Rom should be used to download the original symbol for any application in principle. However, for larger size applications where printing by a computer is not practical, the symbol should carefully follow the grid guideline shown on the left.IMAGINE

IMAGINE YOUR KOREA